Ads:

Old Spice:

• You can't look like me but you could smell like me - if you don't have looks, you can have the smell and be somewhat attractive
• Men - step up and buy some old spice
• Attractive - Abs, buff, tan 
• Men need to be adventurous, walk on water - almost as good as Jesus, build things, swan dive & then on a motorbike in jeans - doesn't even need safety = unrealistic expectations 
• Misrepresenting every male on the planet 

Solo Man:

• Tough
• Masculine
• Strong 
• Not scared of anything - fights crocodile 
• Sexualising the solo by having it dripping down his face
• Dominant 
• Survive in the wild 
• Intimidating 
• Athletic
• Sloppy
• Targeted predominately at Australian men

Diet Coke Guy:

• Sexualising the coke
• Male sex symbol 
• Mower - Hypnosis wheel
• Women waiting on man
• Man doing the work - mowing 
• Women - sitting around, doing nothing 
• Theres a group of women but it turns to him being dominant because everyone is focusing on him 
• Double standard - if it was a women people would complain
• Targeted at both genders - mainly women 

Lynx Angels:

• Even angels will fall for you
• All the women were either angels, old or housewives
• Typical male - if you use this you will have all of the ladies coming after you
• Sterotypical angels
• Average Joe
• Men will drop what they're doing to stare at women
• No male is good enough unless their wearing lynx 

Calvin Klein:

• Oily
• Strong
• Unrealistic 
• If you buy the underwear you will look like this 
• Advertising the brand - you'll be with someone who looks like this if you buy any of their products
• Catches the eye
• Tough - tattoo 

Azzaro Men's Fragrance:

• Girl's will be drawn to you if you use the cologne 
• The smell will attract them 
• Dominance & control
• Advertising the unrealistic after effects instead of the product itself
• Fully clothed - more classy than the other techniques used
• Object 
• Band wagoning by using Enrique Iglesias - more customers as his fan base would also purchase the product. 

Omega Watches:

• They don't even show the watch 
• You'll look sophisticated 
• Linked to James Bond - every guy wants to be James Bond because he is:
• Strong
• Handsome
• Spy
• Powerful 
• Money
• Luxury
• Appeals to women & men - men want to be him and women want to be with him. 

Twilight:

• Romantic
• Strong
• Attractive
• Brave 
• One had to be the alpha male and win the girl