Jeep Commercial

The Jeep comercial was an effective ad for the car. It used very quick shots that worked well with the music, enticing the viewer. We were shown 2 clips, one was a bit longer in duration that the other and I found that the first one we watch (the shorter one) was better as I was engaged for the entirety of the duration. According to The Bandrews we found this a lot better because over time our attention span has decreased meaning that we are not engaged for long period of time. It was also intriguing because of the use of different scenarios which relate to all ages and generations, all of the scenes link was that they were all having fun, going and doing exciting things with this car.